SINGTEX LIBRETTO NO.5
Author：Integrated Marketing & Design Center – Editorial Team
In 1989, Singtex began writing its very first chapter. Today, on the first floor of our headquarters, we have created a brand-new space named JA1989—derived from the names of our founders, Jason and Amy, and carrying the meaning of “home” (JA). This is more than just a venue; it is a point where time converges: preserving our origins, nurturing innovation, extending stories, and sparking inspiration.
A Place of Origins | Resonating from 1989 to the Present
As you step into JA1989, the first sight is the classic Linea Classic espresso machine and its bar counter. First introduced in 1989, this timeless machine—with its elegant lines—embodies “heritage refined through time.” Here, aroma and design intertwine, inviting visitors to slow down and sip inspiration. We remain true to our roots while continuing to integrate innovation and sustainability, moving forward with purpose.
JA1989 Coffee Bar
Flow of Inspiration | A Showcase Beneath the Coffee Tree
At the heart of JA1989 stands a symbolic coffee tree, representing life and renewal. From its branches, light filters gently across the space, creating a warm and inviting atmosphere.
– Innovation Wall：Showcasing Singtex’s core research and sustainability achievements.
– Display Mannequins：Flexible in both attire and positioning, tailored to different visit scenarios to demonstrate the versatility of our performance textiles.
Symbolic Coffee Tree, Representing Life And Renewal
The Beauty of Details | Craft, Connection, and Serenity
Beyond displays and interactions, JA1989 is enriched with meaningful details.
Vintage Sewing Machine: A tribute to traditional craftsmanship.
AV Facilities & Shared Tables: Designed to foster dialogue and exchange.
Tea Corner: Offering a moment of stillness and focus beyond conversation.
Rhythmic Energy | Moving in Sync with Time
Venturing deeper reveals a different rhythm.
Rhythm Studio：Whether for classes or stress-relief activities, the mirrored space connects body movement with design flow.
Fitness Center：Encouraging colleagues to maintain healthy routines, push boundaries, and embody perseverance in daily life.
An Invitation Home | A Space for Co-Creation
JA1989 is not only a new space within Singtex’s headquarters—it is a tangible practice of Innovation × Sustainability × Culture. It carries Jason and Amy’s founding spirit while providing every colleague and visitor with possibilities for collaboration and creation. This is an extension of home, and a new beginning of stories—an open invitation for every traveler in time to pause, experience, and co-create the future with us.
